Marti-Me is a conceptual cocktail brand that blends mixology, digital journaling, and self-reflection. The project explores how emotions can be expressed and understood through the symbolic act of creating, naming, and saving personalized cocktails. By designing both the brand identity and user experience, Marti-Me invites users to turn feelings like anxiety, inspiration, or nostalgia into tangible, memorable experiences.

Marti-Me allows users to create personalized cocktails that reflect their current mood or emotional state. After selecting an emotion and exploring a suggested drink, users can customize ingredients based on what they have at home. If any ingredients are missing, the platform provides an option to order them directly, making it easy to bring their unique cocktail to life. Each creation is paired with a journal prompt and saved in a mood archive, turning every drink into a reflective, memorable experience. Sky

The goal of Marti-Me is to create a playful, mindful, and emotionally engaging brand that connects users to their inner world. Through Marti-Me’s branding, UI/UX design, and storytelling, the project demonstrates how thoughtful design can transform everyday rituals—like making a cocktail—into moments of reflection, creativity, and delight.